Curly Hair Stylists

Personalized Curl Curation With Just a Click - Ouidad Launches New Interactive ...

To view the multimedia assets associated with this release, go to: http://www.multivu.com/mnr/51100-ouidad-personalized-curl-curation-interactive-website

Featuring intuitive design, sophisticated visuals and streamlined educational tools, the new Ouidad.com offers the next level of knowledge and expertise to the curl community.  Ouidad.com makes it easy to explore products and learn about "embracing one's natural curl."  The updated design highlights the Ouidad product offerings, the Curl Profiler diagnostic tool, customer reviews, videos and features salons across the country that are Ouidad certified.  

A Curl Community

Ouidad.com features inspiring hair visuals that curly hair customers can identify with and aspire to achieve.  Customer reviews and comments are prominent throughout the site to serve as recommendations for shoppers and reinforce the sense of community among curly haired people.  For returning customers, an ambassador program presents the opportunity to share personal experiences and tips about Ouidad products and services, and to inspire others to embrace their curls.  The overall site design was based on feedback from curly clients so as to provide a platform for them to learn and share with each other.

Customized Curls

Ouidad.com's Curl Profiler diagnostic tool makes it simple and efficient to explore one's specific curl type.  A series of eight questions identifies the appropriate curl type of the user with a personal curl assessment, recommended products and tips.  "Must Have" products are recommended for basic care, styling and finishing, and special treatment so that the variety of curly, wavy, and textured hair types can easily find exactly what is right for them.

Dry As Toast: Tips for Maintaining Curly Hair

Last year I made the easy decision to stop straightening my hair. I was tired of spending an hour under the hair dryer and suffering through hell fire to blow the curls out only to have those rebellious corkscrews spring right back to life within hours. I was so over it! I just decided to let my curls fly free instead of fruitlessly trying to tame them and after talking about it for a year, I finally booked an appointment at a semi-fancy salon (instead of heading to the usual Dominican locales) for a hair cut that would suit my hair type.Nothing because the drastic change that makes me hyperventilate, but just enough to add a little bounce in my eyes tired. Check the ingredients on product labels and stay away from those that contain alcohol. The loops are naturally on the drier side so even if your air conditioner makes them feel smooth (because of the wax in the formula), using foam, gel or leave-in conditioners with the alcohol after going to zap your hair of its moisture and leaves a feeling of fragility and dull. CeCe suggests cutting your ends every six to eight weeks. Not only does it keep hair growing healthy, but the loops that grow too long can also look lifeless. Mind you I hadn't cut mine in over a year and my curls stretched out to reach the small of my back so I was long overdue for a snip. Only a couple inches was enough (I have this fear of looking like a child if my hair length is above my shoulders) and I was really happy when my hair felt so light and bouncy on my way out the door. use palm-fulls of leave-in conditioner. That's how scared I am of looking like an upside down mop. I kept asking CeCe, "Are you sure you don't want to put a little more on there?" and my body tensed up each time she'd run her fingers through to scrunch and fluff. Yes, my hair grew a bit more on that humid afternoon in the park and yes, I'd definitely put more curl enhancer in my hair, but I was surprised at what so little managed to do. Before going out into the elements (and either before or after you style your hair), remove some of the moisture to reduce future frizz. Know that a diffuser is not for everyone. Depending on your curls, it could either gently circulate warm air around the strands to leave you with dry and soft ringlets...or it could crank up your hair's volume up to 11 and leave you looking like a Fry Kid .

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